How to Social Media Mishaps Will Put Your Business At Risk

With the events of racism happening all over the world today, many people are taking sides and turning to the issues of racial profiling and the presidency. While everyone is entitled to their opinion, it is important to mention that such opinions may cause trouble and may even be dangerous.

For many businesses, the use of social media is meant to promote their business ideas and support as a means of marketing advertisement. If you are an expert in social media, you should already know that what you say on the web does just as much harm as it would in public.
Here’s how social media mishaps will put your business at risk.

Making Poor Choices in Trends

Social media is all about showing the latest trends in the world today. Businesses take advantage of this as a way to raise awareness their site and make it relevant to their promotions. However, posting something that is controversial may lead to the loss of followers and most likely, your clients.

Spam on Your Subscribers’ Accounts

The main purpose of social media is to build a strong following with readers and to engage them with your business. However, this does not mean that you must spam their accounts. It is acceptable to make posts around three to five times a week as this will keep your followers in tune of what you have to offer and how you can promote your business.

Sounding Too Promotional

While mentioning the next upcoming events and sales on a new product is important to your business that should not be the only thing you post on your social media account. Consider the traditional “80/20” rule of making your articles engaging during 80% of the time while using 20% to post promotions and marketing.

What social media mishaps have you experienced before? What was the outcome of these experiences? Comment below share your stories with us!

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5 Common Reasons Why Even the Best Entrepreneurs Fail

Being an entrepreneur gives you the opportunity to countless possibilities in business. At the same time, entrepreneurship comes with its share of failures and shortcomings. It is not something you can fake until you make it as it takes both knowledge and experience to reach success.

Here are five common reasons why even the best entrepreneurs fail.

Driven by Money Over Value

One of the most common reasons why entrepreneurs fail is the prime motivation to get rich first and add value later. If your goal is to make money first, then you will only start yourself on the wrong path. The root of a successful business is to create valued products and services that will help clients.

Low Knowledge of Business

The path to failure is often due to the quest for money rather than the use of business knowledge. The key to success is to continue learning about your business and the world around it. The ability to stay on top of the business industry will enable you to grow your brand.

Lack of Focus

While everyone tries to be the jack of all trades, focusing on more than one thing will not help you to achieve mastering any at all. The success of an entrepreneur will be determined by how well you maximize your strengths.

Fear of Taking the Risk

Building up the fear of failure is one reason why entrepreneurs fail. Entrepreneurship is about releasing your passion and creativity to do something you care most about. What makes is what you are willing to do to make your goals become reality.

Shortness of Vision

One cause of failure is due to the lack of vision. If you do not consider that fate of tomorrow, you will not be able to see beyond the future of your business. Are you simply planning to go into business for a short period? Or are you planning to build a long-standing brand that will last longer than you can hope to imagine?

What are your experiences in failing as an entrepreneur? What have you done to move on and avoid the same mistakes? Comment below and share your thoughts with us!

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