With the events of racism happening all over the world today, many people are taking sides and turning to the issues of racial profiling and the presidency. While everyone is entitled to their opinion, it is important to mention that such opinions may cause trouble and may even be dangerous.
For many businesses, the use of social media is meant to promote their business ideas and support as a means of marketing advertisement. If you are an expert in social media, you should already know that what you say on the web does just as much harm as it would in public.
Here’s how social media mishaps will put your business at risk.
Making Poor Choices in Trends
Social media is all about showing the latest trends in the world today. Businesses take advantage of this as a way to raise awareness their site and make it relevant to their promotions. However, posting something that is controversial may lead to the loss of followers and most likely, your clients.
Spam on Your Subscribers’ Accounts
The main purpose of social media is to build a strong following with readers and to engage them with your business. However, this does not mean that you must spam their accounts. It is acceptable to make posts around three to five times a week as this will keep your followers in tune of what you have to offer and how you can promote your business.
Sounding Too Promotional
While mentioning the next upcoming events and sales on a new product is important to your business that should not be the only thing you post on your social media account. Consider the traditional “80/20” rule of making your articles engaging during 80% of the time while using 20% to post promotions and marketing.
What social media mishaps have you experienced before? What was the outcome of these experiences? Comment below share your stories with us!