Managed IT Service And Why Your Business Should Have One

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Managed IT service can simply be defined as an IT tasks provided by a third-party contractor. The contractor is therefore responsible for all IT functionalities, services, and equipment needed to offer the service. With cloud computing now a reality, more and more companies (including SMEs) are taking advantage of managed IT solutions, mainly to reduce operational costs and other benefits that come with the same. Some of the best-managed service providers offer more than just the management services. Most go an extra mile to provide ongoing maintenance and management of the underlying infrastructure to ensure viable end-user support and service guarantee

Advantages of Using Managed IT Services in Your Business

1. Reduced Labor Costs

Hiring highly qualified IT staff, or training them can be quite expensive especially for small and medium-sized companies. Temporary IT employees do not provide impressive results too. The only viable and easy way to get quality IT support and experience is by letting an established IT managed service provider handle these tasks. You only get to pay for labor and nothing more. This reduces the cost of having an in-house IT department significantly, hence good for business operations.

2. Secure, Robust Infrastructure

Many of the IT managed service providers have been in the business for quite some time, hence understand the ins-and-outs of the service. In addition to this, they are registered and approved by the responsible bodies, thus can be trusted for their service. Aside from the experience part, these providers invest in the best quality IT systems and infrastructure. They also offer the service all year round, meaning you get to enjoy secure business processes with ease. With such backing from them, your business is destined to succeed.

3. Proactive Solutions

As mentioned earlier, managed IT service providers invest in the best infrastructure there is, and also have equally qualified IT staff. This provides them with an unrivaled drive and force to ensure zero downtime, better performance, and little to no glitches at all to their clients. The other advantage of using their services is that you never have to deal with unmanageable conditions in the business, for they have the workforce and experience to fix almost anything IT related. You also never have to worry about expensive downtimes and repairs as they are adequately equipped.

4. Access to the best IT infrastructure

Most small businesses and medium-sized companies can only afford the most basic IT tech and skills. Training an in-house IT staff can be quite expensive for the business, and so is retaining them. You however never have to worry about skill-set or infrastructure with a managed IT service provider. These companies level out the field for you by giving you access to some of the best, highly qualified, and proactive IT staff anyone can hire. In addition to this, your business gets to run under their infrastructure, which also gives it a boost in the market niche. The business can, therefore, compete with the big players in the industry, hence a better chance to succeed.

It’s advisable to hire the most qualified company for this. Some of the crucial factors to consider when shopping for a provider include the breadth of experience, expertise, and organizational goal.

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Why SEO Isn’t Always A Great Idea To Promote Your Business

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Most digital marketing specialists consider that a business should work with an SEO company from the very beginning, because organic traffic has the best conversion rate of all. This is true, but there are situations in which other marketing activities provide better results than SEO. As a matter of fact, you should perform an opportunity analysis before deciding upon the most effective marketing strategy for your business.

Consumer research is one of the main pillars of any solid business plan. If your best clients barely use the internet or the search engines to seek for your type of products or services, you’ll find out that SEO doesn’t bring you the expected results in terms of conversions and profitability. In such situations, reaching out to your potential clients via email, radio or other traditional media might work much better. When deciding upon the most effective media mix to promote your business, you should start by identifying the purchasing habits and the behaviour of your core target group. These people are the ones who are going to make up for the bulk of your sales, so you should invest the most part of your money and efforts towards reaching them. If search engines aren’t their cup of tea, your SEO efforts may not pay off. If, on the contrary, your best potential customers do most part of their shopping online, as a result of using a search engine, investing in SEO should be one of your main priorities. This is how you should think when trying to determine the most effective budget split for your business.

On the other hand, even when your consumers use search engines for shopping purposes, you should assess the opportunity of a heavy investment in SEO. According to the most recent data, 60% of all clicks in Google go to the top three results. While this sounds promising, you should be aware of the fact that not all SERPs look similar. In case of travel, car rental or hotel accommodation, for instance, the top positions will be occupied by four paid results plus Google’s own services or products. This pushes the top three organic results way below the fold, thus dramatically reducing their click-through rate. You may invest many tens of thousands of dollars in SEO, only to realise that the number one spot in Google barely brings you any traffic, leave alone paying customers. When it comes to niches or industries with lots of snippets that push down organic results, SEO may not be the best choice for a business trying to grow in a healthy and profitable manner.

In conclusion, before jumping on the SEO bandwagon, you should perform a thorough analysis of your target consumers and of the SERPs. You may discover you can be better off with using AdWords or Facebook ads rather than spending the most part of your budget on SEO. If you don’t know how to do this research work, you should consider hiring an expert to help you.

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